MEDIA COMMUNICATION

The present article is devoted to the exploration of modern forms of communication and the medialinguistic features of Internet communication. The essence of paralinguistic means in the formation of media text and media discourse is revealed.Keywords: semiotics, media text, media discourse, medialinguistics, paralinguistic means, hypertext, creolization, creolithic text

SYNERGETICS – A PROSPECTIVE METHODOLOGY OF UNDERSTANDING THE WORLD IN A LINGUISTIC WAY

The linguistic view of the universe and the issue of the participation of the human factor in it are analyzed using philosophical categories of the theory of knowledge, as in the process of studying all other phenomena. The synergetic methodology, which has entered the science as a new approach to the process of understanding the world, also incorporates important aspects of these principles. Synergetics is also recognized as one of the most effective directions recognized in all areas at the current stage of scientific development.This article analyzes that the synergetic methodology can also be the basis for the study of linguistic problems as a methodology that can provide an in-depth analysis of the substantive essence of the object. It is also argued that the study of the phenomena of linguistic levels as a whole system on the basis of a synergetic paradigm is a prospective methodology of modern linguistics.Keywords: Methodology, method, synergetics, synergetic methodology, synergetic principle, attractor, instability, theory of knowledge, bifurcation, homeostatis, dialectics, dynamic hierarchy, dissipative structure, hierarchy, competition, cooperation, observability, nonlinearity, linguistic view of the universe, transparency, trajectory, philosophical category, fluctuation, emergenc